Mountain Lodges of Peru: Press Trip
Over the past year, I’ve been working with Mountain Lodges of Peru on marketing and creative strategy, helping shape the brand’s narrative around immersive Andean travel and its commitment to community-focused tourism. My work has centered on refining messaging, strengthening content direction, and elevating how MLP communicates its unique blend of culture, nature, and comfort across the high Andes.
In September 2025, I supported a small press trip designed to give a handful of writers and content creators a closer look at MLP’s lodges and experiences. It was a great opportunity to gather insights, observe how guests connect with the brand in real time, and capture fresh storytelling angles for future campaigns. From the Sacred Valley to the Lares region, the journey highlighted the warmth of the communities MLP partners with and the transformative landscapes that define the Andean experience.
This project has been a meaningful extension of my work in Peru’s luxury travel sector, allowing me to combine strategic planning with hands-on field experience—always my favorite way to shape authentic, compelling narratives.